Birch & Brook candles in The Shop at Bluebird‘Everything we have in store at The Shop at Bluebird is painstakingly selected for its quality, creativity and unique perspective on design’. Praise indeed, for those brands fortunate enough to be included in the store’s exceptionally well-curated product range. And at Birch & Brook, we are delighted to have been able to share that particular accolade since 2014.

Since its conception in 2006, The Shop at Bluebird has become synonymous with style, chic and elegance. If the airy, art deco building itself doesn’t draw you in, the eclectic mix of lifestyle, beauty and fashion brands within most certainly will. Renowned as a veritable treasure trove of niche product, from essential must-have purchases, to the more exquisite and extravagant treats, there’s everything to satisfy the whims and wishes of even London’s most discerning customers.

For those who have yet to discover The Shop at Bluebird, we recommend a visit. And whether you head there clutching your Christmas shopping list, or simply for a spot of self-indulgent retail therapy, you’ll find it hard to leave empty handed. Their expertly edited range offers the very best picks from established and iconic international brands, and showcases undiscovered and emerging UK designer talent. The A to Z of brands is impressive in its eclecticism. Explore the cult skincare range from Aesop, indulge your inner chocoholic (Amelia Rope’s Pale Lime & Sea Salt is to die for), and discover Birch & Brook’s own range of exquisitely scented candles amongst the home care and lifestyle collections. There is also an impressive mix of fashion ranges to browse, including designers such as Alexander Wang and Victoria Beckham. And when you’ve shopped ‘till you’re about to drop, take the weight off your feet for a spot of pampering at the Blink Brow Bar (and look out for the brand new Unique Spa which opens in March 2016).

It is possibly no coincidence that many of the fundamental principles inspiring Bluebird’s direction are dear to our hearts here at Birch & Brook. Heritage, sustainability, inspiration from bygone days, and a passion for the small luxuries in life underpin the values of both our brands. Bluebird regenerates space and architecture (the 10,000 square foot building on the King’s Road is a Grade II listed art deco garage that was built for the Bluebird Motor Company in 1923). At Birch & Brook, renewability and sustainability underpin every element of our sourcing strategy. Bluebird champions emergent British talent, and at Birch & Brook, we too take inspiration and muse from our British heritage in the development of our scented candles. And whilst the concept behind The Shop at Bluebird reflects the creativity and vibrance of 1960’s Chelsea, we draw upon a similar passion for the glamour of bygone eras in British culture.

"Birch & Brook has been a huge success at The Shop at Bluebird, with their exquisite scents and beautiful packaging helping to make them the best-selling candles at Bluebird. Customers and staff alike love the complex fragrances and indulgent and expressive aromas.”  Claire Miles, Head of The Shop at Bluebird

We are thrilled to be a part of the Bluebird story. Not only from a sense of pride in having our brand and products endorsed and supported by such a discerning retail emporium. But also because it presents us with the perfect excuse, if ever one were needed, to pay regular visits to such a shopper’s paradise. All in the name of work, you understand!




The Shop at Bluebird can be found in 3 locations: 350 King’s Road, London SW3 5UU as well as Duke Street Emporium, 55 Duke Street, London W1K 5NR and the latest addition to the Bluebird family, the beautiful new store in Guildford which launched in October 2015.

Visit their newly relaunched website at for a full list of brands, and to place your online orders.