“BIRCH & BROOK IS A RISING STAR…”

The Perfume Society talks to Birch & Brook founder Jessica Jones about her five favourite smells…

Birch & Brook is a ‘rising star’ British home fragrance brand whose candles we are always happy to have a-flicker. 100% natural wax, hand-poured by artisans – and most importantly, with fab smells.

The brand was created by Jessica Jones, who for the past 14 years has worked in fashion and interior design (including for Ralph Lauren). Her dream, for Birch & Brook? ‘To create a gentle atmosphere, when the pace of life was slower, the fun both innocent and wild – and anything possible…’ You’ll find them at concept stores like Roullier White, Bluebird and The Cross.

We love Library – all leather and woodsiness – and Dressing Room, with its powdery, backstage-in-a-theatre rosiness, underpinned by more mysterious notes of cedarwood and moss. Chypre-lovers: that’s one for you. And – a little sneaky preview – coming soon is Birch & Brook Evergreen: all pine needles and crisp winter mornings, and quite getting us in the mood for thick scarves and walking boots. To quote Jessica, ‘It encapsulates the enchantment of the forest, walking beneath aromatic conifer canopies, shafts of sunlight bathing green ferns and moss covered tree trunks’.

We love sharing people’s favourite smells – not least because it opens a door into their psyche, as well as their personal treasure chest of scented memories. Click here to see Jessica’s five favourite smells…